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“I live in a joint family and we are five women in the house and this mag is a steal… we all gain from it and look forward to the forthcoming issues.”

Alpa Shroff, Mumbai

A smooth experience
It’s unbelievable but true. L’Oréal Professionnel’s new straightening range, X-tenso Moisturist, has the power to transform even the most rebellious hair into shiny, silky strands.
Text Benaifer J. Mirza

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Our April issue featured the amazing transformation of a young lady’s locks from coarse and dry to sleek and groomed — all thanks to X-tenso Moisturist, the latest straightening range from L’Oréal Professionnel. Now, one more lady, Varsha Talreja, got lucky too. Shura Khan, senior hairstylist at Guy Kremer’s Eyecatchers Salon, Mumbai, put the power of this revolutionary service into Varsha’s hair.

There are two services that can be created using the X-tenso Moisturist range, namely shine-bond and shine-straight. While shine-bond (the service featured in the April issue), is apt for those who want perfectly straight and shiny hair, Shura felt that for Varsha’s frizzy but not-so-curly hair, the shine-straight service, which gives a naturally straight look to the hair, would be apt. As compared to the shine-bond service the shine-straight service has fewer steps and is less time consuming.

The procedure

The treatment began with a hair wash, using the L’Oréal Professionnel Pre-Forme Shampoo. Shura then blow-dried Varsha’s hair straight. Next, the X-tenso Moisturist Natural Resistant Hair Cream was applied in liberal quantities throughout Varsha’s hair, from the nape through to the crown. Her hair was then wrapped in cling wrap to maintain the heat in the hair and scalp. This was left on for about 35 minutes. After doing a curl check test, where it is essential to have a curl pattern of 80-90%, the cream was rinsed out. A semi blow-dry later, Shura ironed Varsha’s hair thoroughly. Next, the X-tenso Moisturist Neutraliser was applied onto Varsha’s hair and left on for around 10 minutes. After rinsing out the Neutraliser, her hair was blow-dried. Now, the X-tenso Moisturist Masque was applied and left on for around five minutes. This was followed by a hair wash and blow-dry.

Sleek and shiny hair deserve a great haircut and that is exactly what Varsha got after seeing the magic of the X-tenso Moisturist treatment. Shura gave Varsha a classic bob, which not only made her look much younger, but also added a breathtaking glow to her face. Whoever said that one can glow only when in love; a great hair day can not only make you happy but make you fall in love with yourself all over again.

The magic potions

    The X-tenso Moisturist straightening creams contain the following:
  • Thioglycolic acid, which helps in straightening the most rigid hair.
  • Nutri-cationic technology for intensive care and conditioning during the process of straightening.
  • Cationic polymers that condition every strand, from the roots to the tips, leaving the hair incredibly soft and super shiny.
The X-tenso Moisturist Masque, created especially for Indian hair by L’Oréal Labs, specifically for straightening, comprises the following:
  • Nutri-cationic Conditioning Treatment, a highly concentrated
    treatment.
  • Cationic Active Ingredients, which are molecules that smooth the fibre by focusing on the weakened areas of hair with negative loading.
  • Nutritive Oils that deeply nourish the fibre to boost the hair’s softness, smoothing its surface.
  • Ceramides that strengthen the fibre and support its natural resistance.
Employing the Nutri-cationic Conditioning Treatment technology, X-tenso Moisturist Neutraliser is packed with the following:
  • Neutralising active ingredients
  • Cationic active ingredients
  • Emollient agents