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“I
live in a joint family and we are five women in the house and
this mag is a steal… we all gain from it and look forward
to the forthcoming issues.”
Alpa
Shroff, Mumbai
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A smooth
experience
It’s unbelievable but true.
L’Oréal Professionnel’s new
straightening range, X-tenso
Moisturist, has the power to
transform even the most
rebellious hair into shiny,
silky strands.
Text Benaifer J. Mirza
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French connection in India
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A smooth experience
Check out this amazing transformation
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Our April issue featured the amazing
transformation of a young lady’s locks
from coarse and dry to sleek and
groomed — all thanks to X-tenso
Moisturist, the latest straightening range
from L’Oréal Professionnel. Now, one
more lady, Varsha Talreja, got lucky too.
Shura Khan, senior hairstylist at Guy
Kremer’s Eyecatchers Salon, Mumbai,
put the power of this revolutionary
service into Varsha’s hair.
There are two services that can be
created using the X-tenso Moisturist
range, namely shine-bond and
shine-straight. While shine-bond (the
service featured in the April issue), is apt
for those who want perfectly straight and
shiny hair, Shura felt that for Varsha’s
frizzy but not-so-curly hair, the
shine-straight service, which gives a
naturally straight look to the hair, would
be apt. As compared to the shine-bond
service the shine-straight service has
fewer steps and is less time consuming.
The procedure
The treatment began with a hair wash, using the L’Oréal Professionnel
Pre-Forme Shampoo. Shura then blow-dried Varsha’s hair straight. Next,
the X-tenso Moisturist Natural Resistant Hair Cream was applied in liberal
quantities throughout Varsha’s hair, from the nape through to the crown.
Her hair was then wrapped in cling wrap to maintain the heat in the hair
and scalp. This was left on for about 35 minutes. After doing a curl check
test, where it is essential to have a curl pattern of 80-90%, the cream was
rinsed out. A semi blow-dry later, Shura ironed Varsha’s hair thoroughly.
Next, the X-tenso Moisturist Neutraliser was applied onto Varsha’s hair and
left on for around 10 minutes. After rinsing out the Neutraliser, her hair was
blow-dried. Now, the X-tenso Moisturist Masque was applied and left on for
around five minutes. This was followed by a hair wash and blow-dry.
Sleek and shiny hair deserve a great haircut and that is exactly what Varsha
got after seeing the magic of the X-tenso Moisturist treatment. Shura gave
Varsha a classic bob, which not only made her look much younger, but
also added a breathtaking glow to her face. Whoever said that one can
glow only when in love; a great hair day can not only make you happy but
make you fall in love with yourself all over again.
The magic potions
The X-tenso Moisturist straightening creams contain the following:
- Thioglycolic acid, which helps in straightening the most rigid hair.
- Nutri-cationic technology for intensive care and conditioning during
the process of straightening.
- Cationic polymers that condition every strand, from the roots to the
tips, leaving the hair incredibly soft and super shiny.
The X-tenso Moisturist Masque, created especially for Indian hair by
L’Oréal Labs, specifically for straightening, comprises the following:
- Nutri-cationic Conditioning Treatment, a highly concentrated
treatment.
- Cationic Active Ingredients, which are molecules that smooth the fibre
by focusing on the weakened areas of hair with negative loading.
- Nutritive Oils that deeply nourish the fibre to boost the hair’s softness,
smoothing its surface.
- Ceramides that strengthen the fibre and support its natural
resistance.
Employing the Nutri-cationic Conditioning Treatment technology, X-tenso
Moisturist Neutraliser is packed with the following:
- Neutralising active ingredients
- Cationic active ingredients
- Emollient agents
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