Event
Watch
Access all areas!
|
Hair goes behind the scenes with Wella
Professionals in Germany to get a glimpse of
the latest trends in styles and colours as well as a
sneak peek into their Global Technical Centre.
Text Anaita Vazifdar
|
An invitation to see the
process of colour
formulation and testing
seems too good to pass
up. Add to that the
chance to interact with
some of the best names in the hair
industry and an exclusive trend show
with live demonstrations, this is one
event that cannot be missed. Be it the
microscopes or the models, the colour
or the catwalk, our backstage pass lets
us bring you all the info.
BEHIND THE SCENES AT THE LAB
Get to the root of the matter
The Global Technical Centre is located in Darmstadt, a short
ride from Frankfurt. A visit to the microscopy lab teaches us
about the intricate structure of hair, letting us see — through
a powerful microscope — the cuticle, cortex, medulla and
other parts that constitute a single strand of hair.
Testing time
The company has three test salons spread across the globe —
one in New York, one in Singapore and one here in Darmstadt.
Globally, more than 1,000 tests are conducted in these salons
every month. “Colour is nothing but reflected light,” we are told
as we are led into an ante room that has controlled light
conditions. The floors and walls here are grey, as this colour
doesn’t influence others. Different lights reflected on the hair
show how the strands get different tones. Models are ready and
waiting so that we can see the way colours develop once they
are placed on their hair. Virgin hair, oft-coloured hair and newly
coloured hair…they are all here for us to see, touch and try.
Semi or demi?
Entering the colour formulation room, where we are asked to
wear protective goggles, we are presented with different
colour options. So, will it be semi-permanent, demipermanent
or permanent colour for you? And is it a 6/45
shade you’d like or would you prefer to go darker? Couplers
and primary ingredients, brushes and spatulas, could this be
an art class we’ve wandered into?
Blast from the past…
The Global Technical Centre also houses a Wella museum,
with memorabilia dating back to the first salon and products
produced. Showcases spanning the length and breadth of
the museum detail the chronological advancement of
products and services from Wella’s history.
…And into the future
‘Backstage to the Future’ is a presentation focused on
examining the potential future for the professional haircare
industry. There’s a lot in store for us...
The magic of colour
Apart from being Wella Professionals’ Global
Creative Director – Colour, Josh Wood is a name to
reckon with on the international hair colour scene.
His ever-expanding client list has him jetting across
the globe, working with the who’s who in the
business. Here, exclusively for Wella, he presented
‘Sensual Color’, a preview of the new colour
collection, with models walking the ramp to
showcase each look. (Read more about Josh in this
issue of Hair.)
Style file
Eugene Souleiman, Wella Professionals’ Global Creative
Director – Style, has worked at numerous fashion weeks
and, especially for Wella, he showcased his Autumn-
Winter ’10 hair trends, with models demonstrating how
to get the look.
Helping him along the way was Dr. Frauke Neuser,
Senior Scientist for Wella Professionals, who
explained the difference between coloured hair and
virgin hair, as well as the precautions one needs to
take when hair is coloured.
There certainly seems to be a lot happening with
Wella this year!
|
|
