Naturall
Yours!
Want to do your bit for the environment? Using L’Oréal Professionnel’s Série Nature could be a great start.
Feature Benaifer J. Mirza
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How often do we actually take the trouble to glance through the ingredients’ list on a shampoo bottle or soap pack before buying it? And even if we do, all that we are concerned with is — is the product safe enough and healthy for me. But ever wondered if the product is as safe and healthy for the environment too? There are certain jargons of whose meanings most of us are not aware. We have read terms such as parabens, silicones, sulfates etc. umpteen times on various product packs, bottles and brochures, but do we care what these mean? We at care for you and the environment, and want you to as well. It’s now time for you to do your bit.
A commitment made today goes a long way in securing and preserving your present and future. L’Oréal Professionnel’s Série Nature is one such line that ‘makes a commitment for tomorrow.’ So what makes this range environment-friendly?.
Safe for your hair
- It is parabens- and silicone-free
- It has a 100% natural fragrance
- It is colourant-free and uses 100% natural colour
Safe for the environment
Série Nature products are bottled in recycled plastic. All the advertising and communication materials of the range are eco-responsible, as everything is printed on eco-friendly paper. All products from this range come from L’Oréal Professionnel’s Burgos factory, which has been certified ISO 14001. This certification promises that a company makes a daily commitment to reduce its impact on the environment, today and tomorrow. The range is formulated with ample natural ingredients, providing a visible improvement in the condition of the hair.
What’s in the bottle?
The Série Nature range has products for six hair types.
Richesse
This is a sulfate-free nourishing shampoo and mask, and pre-shampoo oil for dry or coloured hair. This line protects the hair from dryness, takes care of the scalp and the hair fibre, and nourishes the hair, leaving it soft and shiny.
Nature’s kiss: It contains Tomato Lycopene, which helps in countering free radical activity.
Oiliss
If you don’t have the time to oil your hair regularly, here’s a perfect solution for you. Oiliss gives you the goodness of oil with the benefits of care products, such as shampoo, conditioner and serum. This oil-enriched line includes a shampoo, nourishing mask and anti-frizz serum and is ideal for dry and frizzy hair. Oiliss penetrates right through and nourishes the hair from deep down. This helps in smoothening the hair and controls the volume too. Now, you can have nourished, “disciplined” hair and look good at the same time! Fab, isn’t it?
Nature’s kiss: It comprises avocado and grape seed green oils, which are known for their nutritive and enriching properties.
Re-Naître
A protein-rich shampoo and an intense revitalising mask, this line is for weak, damaged or extremely sensitised hair. Re-Naître repairs, nourishes and strengthens the hair.
Nature’s kiss: It contains rice protein, which helps in moisturising the hair fibre..
Tendresse
This is a gentle cleansing shampoo and conditioner for children. Tendresse perfectly cares for your little one’s tresses. What’s more, its gentle formula won’t hurt your child’s eyes.
Nature’s kiss: It is filled with the goodness of peach, which is abundant in vitamins.
Terre d’argile
This line has two shampoos — Purifying Terre d’argile and Rebalancing Terre d’argile, which are cleansing shampoos that contain white clays for oily and dandruff-prone scalps. The shampoos help in soothing and purifying the hair, leaving you with shinier strands.
Nature’s kiss: It contains the cleansing and softening properties of white clay.
Cataplasme
Cataplasme is an exclusive in-salon treatment that repairs highly sensitised hair. If your hair is colour-treated and you want to revive the colour and add some shine, this is the treatment for you!
Nature’s kiss: It makes use of fig, which is known for its energising power and tempting fragrance. It also uses ginseng to revive colour-treated hair.
Like they say, small actions go a long way; switching to L’Oréal Professionnel’s Série Nature could be the start of your good deeds towards Mother Nature.
Did you know?
Parabens: Parabens are artificial preservatives used in the cosmetic and pharmaceutical industries that help in prolonging a product’s shelf life. They are commonly found in commercially-sold products, such as shampoos, moisturisers, gels, pharmaceuticals, toothpastes etc. They are important to avoid the development of micro-organisms in skincare products. There are products that you could use that have a natural substitute to parabens
and this can be found in the Série Nature range.
Silicones: Silicones are mainly inert, human-made compounds with a wide variety of forms and uses. Apart from being used in cookware, medical applications, sealants, adhesives, lubricants, insulation and breast implants, silicones are also used in several shampoos, conditioners and hair gels. Silicone helps to create a coat of softness over the hair. If used in large quantities, it could create a layer over your hair, thus weighing it down in the long run. However, this does not imply that silicone is bad for your hair. It is necessary for smoothness, but should be used in moderation and in consultation with an expert. In the Série Nature range, silicone is substituted with a natural ingredient.
Sulfate: In inorganic chemistry, a sulfate is a salt of sulfuric acid. Surfactants containing sulfates are generally used for the cleansing base of shampoos and large amounts of it can be detrimental to the environment.
Free radicals: Free radicals are atoms, molecules or ions with unpaired electrons. These electrons cause them to be highly chemically reactive. Free radicals, present in the atmosphere, cling on to other atoms to cause chemical reaction, usually seen as oxidation in hair.
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