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It’s all dark and deep!

Kolestint, the latest at-home hair colourant from Wella, comes to India.

Text Benaifer J. Mirza

Look what’s here!

Recently, Wella unveiled Kolestint in India. What makes this new at-home hair colourant really special is that it is perfectly suited for ‘deep, dark hair’, which is an apt definition of what most Indian women have. No points for guessing why this colour is all set to become a favourite here!

What’s in it?

Kolestint contains a unique formula that is designed especially for dark hair. It goes deep into the core and soaks each strand with more colour while offering 100% grey coverage. Kolestint’s pre-colouration treatment includes almond extracts that protect the hair ends and give shine and lustre to the hair. Kolestint’s After-Colour Intense Treatment has a patented technology that locks in the deep colour while making the hair soft. The colour crème’s non-drip formula envelops the hair, giving you healthy, long-lasting colour. Before application, a developer is mixed with the colour crème, forming a thick mixture. Last comes the After-Colour Intense Shine Treatment, which acts as a conditioner that seals in the colour while hydrating the hair.

Already a favourite!

While Kolestint’s stint in the Indian hair and styling industry has just begun, it already has two of the most beautiful women in Bollywood swearing by it. Actress Dimple Kapadia, known for her crowning glory, is endorsing the product. And, joining the timeless sweetheart is the gorgeous Jacqueline Fernandes, who is one of the most breathtaking faces that the silver screen has seen in recent few years.

At a glance

Kolestint packs will be available in 12 vibrant shades at an introductory price of Rs. 489 in beauty stores across India. Each pack comes with a complete hair colour kit, which includes Pre-colouration Treatment, Colour Crème and an After-colour Intense Shine Treatment.