Beauty Beauty Cover Story

Making a Difference-I

Are you a self-confessed clean and green beauty lover? Then this one’s for you. In our digital cover story, we bring you eco-beauty stories of vibrant and authentic individuals who are ambassadors of clean and green beauty. They are committed to producing and promoting products that are sustainable, resonate with nature and help others transform their skin to radiant, flawless and beautiful. Read on to be one with nature.

Kruthika Kumaran, Founder, Vilvah

Q: How and where did the idea to start Vilvah come from and what made you step into the hair care/skin care world?

A: My mother had sensitive skin and suffered from skin problems for more than a decade. The products she used made it even worse. My late mother is the reason for my path to creating my own natural soaps. It was her wish for me to make safe skincare products for the family and that inspired me to learn and do what I do today. After completing my diploma in natural cosmetology, I started experimenting with goat milk soaps since I come from an agricultural background and my daughter had eczema, a condition with dry skin. After many experiments, we perfected a recipe. This formulation was originally created for our family and today we sell the same to our customers. I have started Vilvah in 2017 at kitchen in my home, now we have 2 production units and we are building a new campus with state of the art facility in 40,000 sq.ft.

Q: What makes your products sustainable and eco-friendly? What different step is Vilvah taking to ensure the products have limited/no environmental impact?

A: Right from sourcing out ingredients, manufacturing to packaging, we make sure we leave behind less waste, use biodegradable and recyclable ingredients and packaging materials. We have switched to plastic free packaging, we use recycled paper as invoice for our online orders, not using bubble wrap in any of the online orders, minimalistic packaging, we don’t encourage gift boxes concept to reduce the beauty waste.

Q: Tell us more about your product / product range/s.

A: Vilvah Store is a sustainable skincare brand, which makes skincare and haircare goodies with safe and effective high performance formulation. We bring to you the right mix of agricultural produce, carrier oils, butter and essential oils to nourish your skin by embracing their simple yet effective properties. The ingredients are obtained in their purest form, without any harsh chemicals, additives, synthetic oils or perfumes and this is the very basis of our work at Vilvah Store. Our painstaking efforts to source the finest raw materials, reflects in our products.

Q: Why should customers opt for Vilvah? What is the USP of the products?

A: Quality, efficiency and affordability compared to other premium brands in the market. Sustainability is our USP, we pride ourselves to be a sustainable skincare brand in every level more than being an organic and natural skincare brand.

– Your bestseller product.

Goatmilk Shampoo