Brand Talk Hair

Sleek Perfection

Matrix’s gift for those who want straight, sleek and shiny hair.

Dry and rebellious hair can be difficult to tame. However, it’s time to bid adieu to the constant struggle over bad hair days, for Matrix is here to your rescue! Ideal for both casual and luxurious events, the straightening services created by Matrix instantly transform your mane from unmanageable to glamorous.

Keeping in mind an age where everyday needs to be a good hair day, Matrix presents two in-salon permanent straightening services- Advanced Shaping Service by Opti.Sculpt and Natural-Soft Straight Service by Opti.Straight.

The Advanced Shaping service by Opti. Sculpt, powered by Cera-Sculpt technology, contains elastin, collagen and ceramides that give you sleek and straight hair. It comes in three strengths depending on hair types – normal for fine to medium hair, resistant for thick and curly hair and sensitised for brittle or chemically treated hair. The product, low on odour, makes for a pleasant experience during the service.

The Natural-Soft Straight Service by Opti.Straight is the ideal service for those who wish to have straight hair but without having to worry about hair breakage. Available in two different variantsnormal is used for fine to medium and chemically treated hair and resistant for thick and seriously curly hair depending on the hair type. Featuring the unique Auto-Control Technology, it ensures that the hair is not over-processed during the service.

Matrix also offers the Opti.Care Smooth Straight range that includes a shampoo, conditioner and serum. The range has been specially designed maintain the longevity of results of straightening services.


Professional Beauty India is back with newer beauty innovations, novel ideas and professional advice.

Known as one of the pioneers of the beauty industry, Professional Beauty India 2019 is back with a bang. Blessed with an inexhaustible pool of creative talent and art, North East India will play host to the show, that is all set to take place at the Big Lawn Nicco Park, Kolkata on April 1 and 2, 2019.

Professional Beauty India has been taking wellness and beauty to greater heights with every passing year! The show connects all corners of India and plays a major and crucial role in changing the way the beauty industry functions. It spreads awareness about beauty and is an apt place to get updated on the latest technology and developments in the industry. It is this characteritic that makes it a must visit for all – be it a business owner looking to serve its customers with the best experience or a newcomer in the industry waiting for a foothold. An opportunity that comes knocking at your door.

The 5th edition of India’s only B2B beauty show will bring together the key markets across the East and North East over a span of two jampacked days. Apart from brands, the show will have manufacturers, distributors, suppliers and business owners of various brands showcasing their latest products and technologies. People from all walks of the beauty industry — professionals, salon owners, salon managers and students — will make it to the show. Committed to constant evolution and innovation, Professional Beauty India will showcase brands and their innovative line of products and services. To educate them well, the show will also host plenty of ‘look and learn’ sessions across the hair and make-up categories.

Professional Beauty India is the perfect setting for those seeking to meet like-minded business experts or to network and promote their business. It provides a unique platform for superior quality education and business networking to all stakeholders in the salon and spa sector. The previously held shows in Delhi, Mumbai and Bengaluru proved to be a roaring success with visitors attending in record-breaking numbers. Keeping their hopes high for Kolkata, the organisers are expecting a similar outcome, given the growing development and demand for wellness and beauty in this region and considering the thousands who will gather to watch out for the latest developments.

To help professionals and customers discover the new techniques and trends of 2019, Ikonic has joined the Kolkata show as Associate Partner. The other brands participating in this journey are Aroma Magic, BioLine, Bridal Dreams, Casmara, Europe Girl, Glam, Lure Nails, Make- Up Studio, Marc, Mr. Barber, Ozone, PAC Cosmetics, Skin Secrets, Spatex Disposables and The Body Care amongst others.